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The trap which Taylor *#tlzqm11 so easily falls into is in setting up hierarchy of 'importance', the gist of his reasoning being a wise than-hindsight fear that pop music isn't, after all, that important. This would be fair if it meant that pop music had, after ai ugg discount coupon minibootaustralia turned out to be unimportant for Steven Taylor; as a gener statement it smacks of a stylistic tyranny. Nothing in this life any more 'important' than anything else: Wittgenstein is no mo 'important' than Paul Young, for the Pbilosopbical Investigatio, Barney Hoskyns do not change the basic facts of life any more than No Parlez does. What culture is about is how we use the matter we are given, what choices we make, and how we relate people, ideas and feelings to each other; in other words, how we communicate, how we mini ugg boots interpret. A music paper is simply another way of opening up these choices and looking at them. For Taylor, though, the new pop fan neither wants, nor indeed needs, any of this. All s/he needs is a consumer guide to the relevant desirables - a style kit. We may think this an adequate provision for 13-year-olds, but that begs the whole issue of Teenage itself. Should we somehow grow out of pop music, face up to the more 'important' things in life? But what does that mean? Does it mean pop music is an metallic ugg boots australia immature way of living, that when you 'consume' pop you have no time or room for anything else? Surely not: surely pop music is simply a part of life. The concept of 'importance' is just snobbish, and one that The Face, the magazine Taylor used to edit, continues to disseminate through the culture of youth: there is in The Face the constant sense that, somewhere out there, people are doing more stylish, more interesting, more cimportant' things than you are. Suck on these sticks, hicks! Taylor slyly develops the notion of what is 'important' by turning NM E's own legend against itself. The fact that writers like Tony Parsons, Danny Baker and Paul Morley have 'moved on', become brighter stars in more powerful roles, is taken to mean that they have 1eft behind the unimportance and triviality of purple boots Australia pop writing, even though they are the very people who turned it into an art. So that Taylor's argument becomes at once that (a) the pop press no longer requires 'personality' writers, but that (b) pop press sales have fallen precisely because there are no more 'individually notorious' writers.